One of the first online travel firms to offer specialist European football trips is enjoying unprecedented growth, as more than two million British travellers seek holidays watching or playing sport.

Travel Management Group, of Leamington, which operates its matchdays.com website, says bookings for flights, hotels and match tickets are growing by the month.

Chairman Ian Dunwoody said that “special interest” holidays had grown by 17% over the past four years. “We anticipated how this niche market would develop and launched matchdays three years ago, building on our pedigree of sports travel, he said.

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